Keyword research is the process of determining which keywords you want your website to rank for on search engines thus yielding the highest return on investment.

The question is, How keyword research is done?

Google adwords external tool is an excellent start for an SEO beginner, although there are many advanced keyword research tools out there.

Adwords external tool link is:

https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

This tool is originally made for Adwords pay per click campaign, but it is extremely useful in various ways. So once you follow the fore mentioned link you will see a space to enter your keyword to begin your research.

Begin your keyword research by entering the most broad relative keywords or key phrases to your article and make sure you set the language to your desired language and set the location to the location where your target audience is or to all countries and territories if you are targeting a global audience and tick synonymous.

Make sure you choose the match type to exact to get accurate search figures.

Relative keywords and phrases will appear to you in the search result space, to make a unified theme for your article you must chose the most relative and related keywords.

You will end up with a list of 10 to 15 keywords, this is of course after disqualifying non related and non relevant and off topic key phrases and keywords. Eliminate the least relevant ones till you have 3 or 4 strong related key phrases.

Then repeat the whole process again with your selected phrases, rinse and repeat till you choose 2 or 3 themed keywords and start writing your article about them.

Some people choose their keywords based on local or global traffic volume and other people choose them based on advertiser competition because they want to get the maximum revenue from their adsense ads displayed on their blog or website.

My advice is to only choose the keywords that matches your theme and enjoys a decent traffic volume, don’t aim for high traffic short keywords at the beginning of your website’s life. And write good content then start to build links (will be explained later) to your website and pages.

To wrap it up, use google adwords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.

Check the coming posts for more keyword research tools.

Want to find out more about Egypt Search engine optimization, then visit Egypt SEO blog on how to choose the best Egypt SEO to get higher ranks for your website.