WordPress is one of the world’s major and most widely used blogging software. When it comes to Search Engine Optimisation it is one of the hottest programs that you can use.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for SEO purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines treat sub webs as a separate website.

If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as manageable if you want to raise your SEO position.

One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Find out more about the available SEO Singapore and SEO trainings. Unique version for reprint here: SEO Tips – Setting Up WordPress Blogs.